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A fishing lure is a type of artificial fishing bait which is designed to attract the attention of predatory fish, using prey-like appearances, movements, vibrations, bright reflections and flashy colors to appeal to the fish's predation instinct A fishing lure is a type of artificial fishing bait which is designed to attract the attention of predatory fish, using prey-like appearances, movements, vibrations, bright reflections and flashy colors to appeal to the fish's predation instinct

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