Collection: Fishing Lure

A fishing lure is a type of artificial fishing bait which is designed to attract the attention of predatory fish, using prey-like appearances, movements, vibrations, bright reflections and flashy colors to appeal to the fish's predation instinct and entice it into striking. Many lures are equipped with one or more hooks that anchor into the fish's mouth when it bites and swallows the lure. Today's modern definition for lures are that they be made of wood, plastic, rubber, metal, cork, and materials like feathers, animal hair, string, tinsel and others. They could also have any number of moving parts or no moving parts. They can be retrieved fast or slow. Some of the lures can be used alone, or with another lure.